Dallas Mavericks

Introduction

The Dallas Mavericks (often referred to as the Mavs) are an American professional basketball team based in Dallas. The Mavericks compete in the National Basketball Association (NBA) as a member of the Western Conference Southwest Division. The team plays its home games at the American Airlines Center, which it shares with the National Hockey League's Dallas Stars.

Dallas Mavericks wanted a better way to engage with their fans, sell tickets, merchandise, and share updates so a mobile fan application was perfect for that.

My Role

As a UI/UX Designer for the Dallas Mavericks, my role was to create a user-friendly and engaging mobile application that met the needs of basketball fans. I worked closely with the development team and other stakeholders to ensure that the app aligned with the team's brand and mission, and provided a consistent user experience across all touchpoints.

My responsibilities included:

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Conducting user research to understand the needs and preferences of Mavs fans.

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Creating user personas and user journeys to guide the design process.

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Designing wireframes and prototypes to test and refine the app's functionality and user interface.

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Creating the visual design of the app, including color schemes, typography, and icons.

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Ensuring that the app was optimized for both Android and iOS devices.

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Conducting usability testing and incorporating feedback to improve the app's experience.

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Collaborating with the development team to ensure that the app was delivered on time and met all functional requirements.

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Testing the app thoroughly to identify and fix any bugs or issues before launch.

Overall, my role was to create an app that met the needs of Mavs fans, aligned with the team's brand and mission, and provided an engaging and user-friendly experience.

Final Outcome

Dallas Mavericks App offers a variety of features to enhance the fan experience and stay connected with the world of NBA Basketball

Ticketing

Purchase tickets for every Dallas Mavericks home game, transfer or sell your tickets to others, and access your tickets through your Ticketmaster account. Login with your Ticketmaster account, access your tickets, and enjoy a simple, paperless experience at the stadium gates. The app also provides immersive 360º panoramic seat views and faster checkout for a better ticket-buying experience.

Live Streams

With the possibility of games being played without fans due to the COVID-19 pandemic, the Dallas Mavericks app features a Live Stream feature that allows fans to watch games in real-time from the comfort and safety of their own homes and also listen to live radio streams.

Gameday Experience

We know that fans want to have a seamless and enjoyable experience when attending a Mavericks game, and our app is designed to provide just that. Here are some of the features:

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Check-in at the Arena

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Buy and Update Ticket Info to optimize the gameday experience

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Select Parking Area, Arena Entrance, and get Seated

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Tip-Off Guides, Live Stats, and Collectibles

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Order Food and Drinks, Shop Mavs Gear, Play Trivia, and enjoy Mavs Arcade

With these features, the Mavs app becomes your ultimate companion for a seamless and enjoyable gameday experience.

News and Content

Stay up-to-date with breaking news, behind-the-scenes video, and exclusive content from the team.

Photos

Access in-game galleries and behind-the-scenes photos of the players and the club

Game Stats

View real-time game scores and stats during matches.

Schedule

All the info for upcoming games and details including Match Stats from previous matches. Purchase tickets for all home games

Shop

Get your Dallas Mavericks gear in the palm of your hand with official merchandise. Shop for jerseys, hats, and accessories, and represent your team with pride

Stadium Features

Get directions to the stadium, whether driving or taking mass transit. The app provides interactive traffic maps, nearby parking locations, and real-time traffic info to make your game day experience hassle-free.

Profile

Build a customized profile, featuring a digital jersey, and invite friends to become members of the club

The Dallas Mavericks app was launched on both the Apple App Store and Google Play Store with the aim to provide an immersive experience to its fans during the games. Since its launch, the app has undergone several updates, with new features added based on user feedback. The club continues to invest in the app's development to provide fans with the best possible experience and keep them engaged with the team throughout the season.

Overall, the launch of the Dallas Mavericks app was a significant step forward for the club, as it helped to build a stronger relationship with fans and increase engagement. The app's success demonstrates the importance of a user-friendly and well-designed app in providing fans with an immersive and enjoyable matchday experience. With features like immersive ticket-buying experience, mobile tickets, interactive traffic maps, real-time scores, stats, news, highlights, and more, the Dallas Mavericks app has become an essential companion for every Mavs fan.

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